London's Pulse: Medical Officer of Health reports 1848-1972

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Kensington 1959

[Report of the Medical Officer of Health for Kensington Borough]

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using the Council's libraries.
Nine ex-Empire Marketing Board poster frames, which had been
presented to the Council over thirty years ago, remained in use during the year.
Having regard to their age and condition, the Public Health Committee
decided to replace them with smaller poster boards of modern design, capable of
displaying four double-crown posters (30" × 20"). This work commenced during
1959, when three old boards were removed and new boards supported by metal
frames of modern design were erected. The remaining boards will be replaced
during 1960 and 1961. In addition, a single poster space has been made
available by London Transport to the public health department in the subway
at Notting Hill Gate Underground station.
During the year, posters dealing with a variety of health topics were
displayed at regular intervals on the poster frames in the borough.
Home Safety
The London County Council (General Powers) Act, 1957, enables a
Metropolitan Borough Council to make arrangements for the dissemination of
information and advice for the purpose of promoting safety in the home.
Good use was made of this power during 1959 and an intensive home
safety propaganda campaign was introduced in an endeavour to make the public
aware of the dangers which exist in every home.
The Royal Society for the Prevention of Accidents organised a
National "Check that Fall" Campaign during the year, and a special "Home Safety
Week" was held at the beginning of November, 1959. This was augmented by the
Public Health Committee by a local campaign in Kensington during November, 1959.
Posters and leaflets were distributed to approximately one hundred organisations
in the borough - youth clubs, old people's clubs, large business houses,
industrial concerns, voluntary organisations, hospitals, etc. Poster displays
were arranged at Council offices and other buildings. Leaflets were made
available to members of the public visiting the Council's offices, and
bookmarks were issued through the libraries. In addition, the Public Health
Committee approved the printing of a further ten thousand copies of "The
Household Code" (devised by the public health department) and which deals with
simple first-aid action to be taken following accidents in the home. These
were distributed mainly through the libraries.
Leaflets were obtained from the Ministry of Health and the Central
Office of Information, without charge, and the London County Council provided
posters, leaflets and bookmarks, also free of charge. Some posters were
purchased from the Central Council for Health Education and Royal Society
for Prevention of Accidents to supplement those obtained from other sources.

The following table shows the amount of publicity material which was obtained and distributed in Kensington:-

"The Household Code"10,000
Leaflets5,200
Bookmarks10,000
Special window labels350
Posters 30" x 20"240