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40
Publicity -No. 2 Smoke Control Area
The second Smoke Control Order came into operation on 1st October, 1959.
Every effort was made to give all householders in the area the fullest information
on the action to take to comply with the Smoke Control Order. The methods employed
were as follows:-
(1) All householders were sent a letter after confirmation of the Order was received
from the Ministry, telling them of the action to take to obtain grant aid towards the
cost of any necessary conversions or adaptations of their fireplaces.
(2) Estate Agents, coal merchants, local builders, the North Thames Gas Board and the
London Electricity Board, were informed at the same time and their attention drawn to
particular aspects of the Order with which they were most concerned.
(3) All organisations with headquarters in the area were circularised and offered a
speaker to give a talk about the responsibilities of householders.
(4) Local Press. In their editions of the 6th February, the three local papers
("Fulham Chronicle"; "Fulham Gazette" and "West London Observer") published a
prepared press statement, linked with an official announcement of the confirmation
of the Order.
(5) Mobile exhibition vans were loaned by the Solid Smokeless Fuels Federation the
North Thames Gas Board and the London Electricity Board, and these toured the area
as follows:-
Solid Smokeless Fuels Federation - one week. 20th to 25th April
North Thames Gas Board - one week, 11th to 16th May
London Electricity Board - two weeks, llth to 23rd May.
(6) Reminder Leaflets. The mobile units distributed some 3,500 reminder leaflets to
householders as the rate of applications for approval to alterations of fireplaces was
below expectations.
(7) A loudspeaker van was hired to tour the area and publicise the visit of the
mobile van.
(8) Circular. On the 4th August a further circular was sent to householders telling
them that it was desirable to submit applications before the 1st September to enable
them to receive the Council's approval to proposed works and incur expenditure before
the 1st October.
(9) Window Display. This was on view by courtesy of Messrs. France & Partners in
their showrooms, North End Road. The display detailed the action to take and listed
all the streets affected by the Order. The display has been made so that it can be
re-used in subsequent areas.
(10) Friends of Fulham Hospital Carnival and Tableau - June 13th. The theme of
the float entered by the Department was "CLEAN AIR IS YOUR AFFAIR" based on the
caption of one of the posters of the National Society for Clean Air. A picture of
this tableau is shown on page