London's Pulse: Medical Officer of Health reports 1848-1972

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Chelsea 1959

Annual report of the Medical Officer of Health for the year 1959

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ACCIDENTS IN THE HOME - HOME SAFETY CAMPAIGN
At their meeting on the 16th June, 1959, the Public Health and
Baths Committee deputed three members to consider as to the possible
action which the Council could take to initiate home safety propaganda
with an estimate of the cost involved.
The Deputed Members reported back to the Committee that in their
opinion a Chelsea Home Safety Campaign under the direction of the
Medical Officer of Wealth should be held during November, and it was
suggested that this should coincide with the period chosen by the
London County Council (2nd to 8th November) for their general
campaign throughout London. They were also of the opinion that the
leaflet "Household Code" produced by the Kensington Borough Council
would, with a few minor amendments, be the best vehicle for the
dissemination of information.
This action was approved by the Council at its meeting on the
29th July, and arrangements were made for the printing of 20,000
leaflets of "The Household Code" at a cost of approximately £62. 0. 0d.
In addition, 10,000 bookmarks of a varied nature, 100 various coloured
posters and between eleven and twelve thousand instructive pamphlets,
brochures and leaflets were secured free of charge from the London
County Council.
Distribution of literature was mainly carried out by members of
the Public Health Department and the staff of the Public Library gave
valuable assistance by issuing bookmarks to borrowers. In addition,
managing agents of large blocks of flats and dwellings were most cooperative
in complying with requests that their maintenance staffs
assist in the distribution of literature. As far as possible,
distribution was carried out during the last two weeks of October
to ensure the fullest possible publicity immediately prior to the London
County Council's general campaign.
It is to be hoped that this concentrated campaign will have resulted
in householders becoming more conscious of their responsibility to make
greater efforts to remove the causes of accidents in the home.