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Middlesex Courts. The manufacturer agreed to increase the butter fat
content of his cheese to conform to this standard. Another manufacturer
was advised that "Mushroms in Creamed Sauce" would be a misleading
description because butter fat was absent.
A sample of breakfast food which had been procured for analysis was
claimed to be "Real Banana Flavour". The flavouring used was in fact
artificial. When this was pointed out to the manufacturer he modified the
original statement and removed the suggestion that real banana was present.
The manufacturer of starch reduced potato crisp agreed to amend the
label of his product when challenged on the ground that starch was reduced
by only 5% as compared with samples of ordinary potato crisps and that
therefore the claim "starch reduced" was misleading.
There was one instance of a butter not properly labelled with a prescribed
indication of origin; the manufacturer corrected the labels as soon
as the infringement was brought to his attention.
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