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the ingredients of which it is composed. The Order also controls the manner
in which the presence cf vitamins and minerals are disclosed. Sixty
premises were visited and three hundred and fifty-nine articles were examined.
No infringements were detected.
Safe Milk
A sample of raw milk procured in your area was tested for the presence
of tubercle bacilli. It was found to be satisfactory. Eighteen samples
of pasteurised or sterilised milk were procured and tested for proper processing
and sixteen inspections of premises were made to ensure that miik
is kept under satisfactory conditions. Nine licences under the Milk (Spec;al
Designation) Regulations 1960 were issued by the County Council.
Advertising and Labelling Infringements
In addition to the volume of work carried out in Yiewsley and West
Drayton many of the samples procured in other parts of the County are
foodstuffs and drugs nationally retailed, and this has the effect of protecting
the residents of Yiewsley and West Draylon as well as the rest of
the County. I summarize below examples of such samples on which action
has been taken in 1961.
The manufacturer of a non-alcoholic wine was challenged on the
ground that the description was a contraduction in terms and the label was
amended to "non-alcoholic beverages".
The importer of a slimming food was challenged on claims made in
advertising literature as to the vitamin concentration claimed to be present,
and the literature was subsequently corrected. A manufacturer's claim of
slimming properties for "reducing perles" was challenged and the product
was withdrawn. The claim relied on the presence of purgatives and bladder
wrack. The slimming claim made for a lemon juice in a television
advertisement was modified after the manufacturer had been challenged as
to the efficiency of the product as a slimming agent.
A label on butter "The Creamiest of Butters" was withdrawn after
the manufacturer was challenged on the ground that the butter contained'
about 82% of fat, not "The Creamiest of Butters" which would be nearer
88% of fat. A "Rum and Butter" candy which contained no rum was
objected to. and was re-labelled " Rum Flavour and Butter Candy".
An importer was advised that cod caviar was a false description, caviar
being the roe of the sturgeon.
A sample of cream cheese of Scottish origin was found on analysis to
contain 41% of butter fat, this is below the standard of 50% set by several
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