London's Pulse: Medical Officer of Health reports 1848-1972

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Hornchurch 1963

[Report of the Medical Officer of Health for Hornchurch]

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including the Area Health Office—through the Superintendent Health
Visitor—the Divisional Education Office, the County Fire Brigade, the
North Thames Gas Board and the Eastern Electricity Board.
Home Safety featured prominently in the local Carnival, a decorated
float being entered in the procession and a most successful exhibition
being staged at the Carnival Fete. The latter was very popular and it
was apparent that the different hazards depicted struck a homely note.
Amongst the several campaigns conducted during the year were
"Buying and Selling for Safety" (stressing the need for purchasing duly
approved and tested domestic appliances) and a concentrated Firework
Campaign which was directed at schoolchildren and shopkeepers. It is
difficult to assess the success of any campaign, failure might be indicated
by an increase in accident statistics, but a decrease in these statistics
may be assumed to be due to a gradual build-up in awareness of the
dangers involved.
1963 also saw the extension of Home Safety into youth organisations
through the Duke of Edinburgh's Award Scheme. The Sub-Committee
was called upon to provide examiners for both the 1st and 2nd
levels of the "Safety in the Home" Course and in one instance to organise
and arrange the syllabus and Course. It would be appropriate at this
stage to thank all the members of the Sub-Committee representing
voluntary organisations for their support not only in this connection but
in all the activities of the Sub-Committee.
Opportunity was taken during the year of building up a permanent
home safety display unit which can be displayed in the Public Health
Department and transported and shown at outside exhibitions.
In addition to the foregoing, 10.000 leaflets and 5,000 Calendars
were purchased and distributed; 700 posters displayed, and special advertisements
inserted in the programmes of local functions. In all, the
dissemination of home safety propaganda continued steadily and comprehensively
throughout the year to all parts of the Urban District.