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justify the title. Five examples of cake-mixes, which were not complete mixes in
that other additions, such as egg or milk were necessary before the mix could be
used, were found. The manufacturers were required prominently to show what additions
were necessary.
The manufacturers of four brands of milk pudding which were described on the
label as "creamed rice" were challenged on the ground that the product was in fact
a rice milk pudding and not creamed rice. Correction to the labels was secured.
The manufacturer of a lemon juice was challenged that a claim on the label for
slimming properties for the juice was not justified, and he amended his labels to
delete the claim.
A sample of cream was procured which was labelled "thick cream". The fat
content of this cream was less than the standard prescribed for thick cream and the
product was re-labelled "sterilised cream".
A manufacturer of a canned meat product claimed on the label that it was "full
of lean red meat", in fact, the meat content was no more than is normal for this
class of product, and the manufacturer was therefore challenged as to the accuracy
of the claim. It was withdrawn.
It was claimed for a sample of chopped pork that it contained " more meat".
In fact the percentage of meat was no greater than that of comparable products and
the manufacturer was required to delete the claim.
The manufacturers of several breakfast cereals were challenged on the ground
that the labels claimed the foods to be "vitamin enriched". The vitamins present
did not provide one half of the daily requirements which, it is considered, is the
minimum to support claim to enrichment. The labels were amended to "vitamin
fortified" which, because vitamins were added, was true.
A sample of ice lollies for which it was claimed that glucose was present,
was found on analysis not be to correct. The lollies originally it was found had been
made with added glucose, but glucose had been dropped from the recipe. The label
was not amended to conform to the new recipe, and was therefore incorrect.
Reference to glucose was deleted from the new labels.
A sample of butter mintoes was labelled "made with butter". This was not
true; other fats were present as well; the label was amended after representations
to the manufacturer to "contains butter".
Two samples of instant coffee were found to contain sulphur dioxide, a
preservative not at the time permitted in instant coffee. The manufacturers and
importers concerned were sent letters of caution. Similar action was taken in
respect of a sample of dried apricots which were found to contain sulphur dioxide.
The quantity of preservative would have been satisfactory if its presence had been
declared, and the manufacturers were required to amend the label.
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