View report page

21
The Chairman of the Enfield Butchers' Buying Group also
addressed the meeting.
The programme included musical, vocal and magical items.
The meeting ended with the showing of two films introduced
by the Medical Officer of Health, the first film being entitled
" Another case of Food Poisoning," and the other, " Fly about the
House."
Conclusions.
Many Clean Food Exhibitions have been held all over the
country but it is probable that Enfield is the first local authority
to organise a "Campaign" of the type described, as distinct from
an Exhibition.
It is difficult to assess the success of such a Campaign. With
an Exhibition, the numbers attending can be accurately counted,
but it is difficult to estimate the numbers of the public whose
attention to Clean Food was attracted by Enfield's Campaign.
The Campaign, however, not only in its propaganda but in its
exhibits and displays, was so widespread throughout the district
that few, if any, including schoolchildren, could be unaware of the
topic. It is felt, therefore, that although the results of a Campaign
may be difficult to compare with results measured by attendance
at an Exhibition, it will be agreed that in a district so widely
scattered as Enfield is, with its separate shopping centres, the
Campaign, with its impact on a wide public, probably influenced
many throughout the district who would not have visited an Exhibition
restricted to one site.
Credit must be given to the Trade Members of the Clean Food
Committee for the enthusiasm they displayed, but although eightytwo
establishments participated in the Window Display Competition,
we were somewhat disappointed that more did not enter. Many
of the small shops explained that they were fully in sympathy
with the objects of the Campaign but had no room to make any
special display and many of the larger multiple firms were reluctant
to participate at the expense of their own trade displays. It was
also noticed that several of the shops who did take part appeared
to emphasise the food value of their wares rather than the "Clean
and Safe Food" aspect of the subject. Perhaps, also, an error was
made in choosing the week preceding Whit-week which was also a
busy week for the shops in connection with new rationing registrations.