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cut-out handkerchief leaflet in the form of a book-mark. Suitable outgoing correspondence
from the Council during the month carried a sticker stamp advertising the
campaign and carrying health hints.
Window Displays
3 Working models were constructed in the Department to form central exhibits for shop
window displays. Nine shops in the Borough, mostly chemists and drapers, chosen to
give as wide a coverage as possible, agreed to co-operate and some fine window displays
resulted.
Although it was impossible to assess the results of the month's activities, the
interest caused proved that the campaign had fulfilled its objective in drawing the public's
attention to the need for common sense methods of prevention of spread of infection of
these common winter ailments, which are responsible for so much ill-health and time lost
from work.
(A Sickness in Population Survey 1944-47 showed that 17% of colds caused loss of work
or visit to a doctor and that colds are responsible for about 10% of time lost from defined
diseases. It also showed that one in twenty medical consultations concerned colds).
Exhibitions
A small exhibition on Atmospheric Pollution was held in the foyer of the Central
Library for one week 21st - 26th February. The Librarian estimated that some 4,000 people
used the Library during the week and the vast majority looked at the Exhibition, which was
of great interest to members of the public.
The usual leaflet and poster propaganda continued to be carried out, the majority of
the leaflets being purchased from the Central Council of Health Education.