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37
HEALTH EDUCATION
The year has been another busy one in the field of Health Education. As usual the
organisations in the Borough were circularised in September and asked to submit requests for
Talks, Discussion Groups and Film Shows to the Department and the response was quite good.
A new venture was the holding of an Influenza, Coughs and Colds Campaign for the month
of November. Details of this and the other activities during the year were as follows:-
Discussion Groups
Given with the aid of sound film strips produced by the Central Council of Health
Education on a variety of present day problems. Five Discussion Groups were held, total
attendance 94 - average attendance 19.
Talks
Given by various members of the Department, usually on some particular aspect of the
Department's work. Eight Talks were given, total attendances 147 - average attendance 18.
Film Shows
Nine of these were given at the Central Library and five at Church Halls. Three of
the Library shows were for Adults Only and were accompanied by Talks on Atmospheric Pollution,
Health Education in the Home and Home Safety. The total attendances at the fourteen
shows were 1,442 persons. Average attendance 103.
Influenza Coughs and Colds Campaign
This campaign was carried out for the whole of the month of November and had as its
theme, the prevention of spread of infection, based on the poster "Knocked Flat by a
Sneeze*. Details of the campaign are as follows:-
Press
A Press statement was sent to the following papers:-
"The Fulham Chronicle";
"The Fulham Gazette";
"The Fulham and Hammersmith Advertiser", and
"The West London Observer".
outlining the purpose and methods of pursuing the campaign and was published in these
papers on the 28th October, 1955. Four articles entitled "Cold Conversations" were
also supplied to them with the request that they publish one each week during November.
Film - "How to Catch a Cold
This film was given six showings during the month to an average audience of 48 persons.
Publications
Copies of the poster "Knocked Flat by a Sneeze" were distributed throughout the Borough
and were on show in all Council offices. Doctors, dentists, chemists, opticians and
chiropodists were also given a copy and asked to display the poster in their surgeries
and shops.
24 Double Crown posters were exhibited on public sites in addition to the 15 on Council
sites. The London Electricity Board devoted the whole of one of their windows at
their Fulham Broadway Branch to a very fine model reproduction of the poster.
In addition to displaying posters, Council Departments gave out copies of a pamphlet
giving some tips on Influenza, Coughs and Colds, and the Libraries also distributed a