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very low on the list, except in the replies from club
members, who nevertheless placed them only fourth. Women
over 60 years - who have a number of old people's clubs
available to them in this area - gave them sixth place.
This suggests that more attention should be directed to
the quality and frequency of these talks.
Pupils at the secondary modern school surprisingly,
perhaps, placed films first, although school children as
a whole gave them second place. It is probable that the
votes by scholars for this medium were influenced by film
shows at school rather than by visits to the cinema where
they are less likely to see films of an educational nature.
Other students relegated films to fifth place on the list.
It is interesting to note that magazines such as
'Family Doctor' proved third in popularity with school
children, particularly girls, and with unskilled workers.
It might have been anticipated that they would have been
better favoured by those attending welfare centres, who
gave them only sixth place. The departmental store group
evinced some interest in this medium by voting it fifth.
It is noteworthy that health magazines proved quite
popular with females in the younger age groups, due, no
doubt, to the emphasis laid in these publications on
maternity and child welfare matters. For no apparent
reason rather more men than women over 60 years gave a
vote for this type of publication.
Talks at school were well placed on the list by all
age groups; happily, the junior and senior students
themselves gave them a high priority.
Radio programmes also received fairly high marks and
proved progressively more attractive with increasing age.
In the first four occupational groups they were well
favoured, but Group V (unskilled workers) reduced them to
seventh place. Senior students gave them more prominence
than did school children.
Newspaper articles came fifth in over-all popularity
but were better favoured by the middle-aged, and, as one
might expect, by the professional and intermediate
occupational groups. Men over 60 years placed them
first.
Posters, on the whole, do not seem to have much