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by members of the public, 3,700 copies of which were made
available for a period of approximately one month at
public libraries, clubs, child welfare centres, a
secondary modern school, a departmental store, and in the
entrance of the Town Hall. Of these, 16% were completed.
A sealed ballot box was provided at each place.
Approximately 57% of the adult population consists
of persons in Group III (skilled workers) and 71% of the
replies from adults were from members of this group. In
the first two groups, the corresponding figures are 2% and
4% for Group I and 11% and 14% for Group II. With regard
to semi-skilled and unskilled workers, who comprise about
30% of the population, only 11% who completed questionnaires
were in these groups, yet there is no doubt that it
is here that the need for health education is greatest.
An analysis of the replies is given below and in
Table I the answers to the first question are summarised,
Table II gives similar information by occupation and age
groups (including school children who were treated
separately).
Analysis of Replies.
Question 1. Please give your own view of the order of
importance of the following as a means of
health education (a) magazines such as
Family Doctor' (b) newspaper articles, (c)
pamphlets, (d) posters, (e) films, (f)
exhibitions, (g) radio programmes, (h) television
programmes, (i) visits to maternity
and child welfare centres, (j) talks at clubs,
(k) talks at school.
Television programmes were voted first in every
group except two. School children favoured films and
television almost equally, but males over 60 years gave
a first preference to newspaper articles, although television
and radio programmes were hardly less popular.
Women over 60 years put television at the head of the
list newspaper articles were well behind.
Pamphlets do not appear to be specially acceptable
to any group, nor are exhibitions rated very high, which
is significant in view of the heavy expenditure their
organisation usually entails. Talks at clubs also came