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False or Misleading Descriptions
As in previous years food advertisements and labels have been scrutinised
for false or misleading statements and descriptions. Much of this scrutiny of
food labels can be combined with inspection work under the Labelling of Pood
Order. Work under this heading carried out in the whole County has equal effect
within the County Districts and examples of where corrective action was sought
areas follows: Jam Cream Sponge and Cream Doughnuts which were found to contain
imitation cream, press and television advertisements which falsely suggested
that cheese was a cream cheese, advertising of sweets which falsely suggested a
fruit content and oranges, tangerines and grapefruit described as "seedless"
but found to contain seeds.
Special Designated Milk
No licences are issued by the Middlesex County Council in respect of Dealers/
Pasteurisers or Dealers/Sterilisers in this Borough, Thirteen samples of special
designated milk were taken from roundsmen in the Borough during the year and
submitted for examination. They proved to be satisfactory.

MILK
During 1960, the following licences were issued under the Regulations
mentioned:-
Milk (Special Designation)(Pasteurised & Sterilised Milk) Regulations,
1949 to 1953.
Dealer" s Licences 66
Supplementary Licences 15
Milk (Special Designation)(Raw Milk) Regulations, 1949 to 1954,
Dealer's Licences 22
Supplementary Licences 7
BAKEHOUSES
Number in district in use 6
-31-