London's Pulse: Medical Officer of Health reports 1848-1972

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Richmond upon Thames 1971

[Report of the Medical Officer of Health for Richmond]

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Doctors to staff the caravan were obtained with the help of the Family Planning
Association and, in the main, the sessions were covered by four doctors appointed to the
staff as part-time medical officers. With the exception of the four evening sessions, the
nurses were voluntary and there was a voluntary clerk at each session, and to all these
individuals I extend my grateful thanks.
Posters and leaflets to advertise the campaign were obtained from the Women's
National Cancer Control Campaign and local details added. The posters were sited
throughout the Borough and family doctors were asked to display them in their surgeries.
Volunteers delivered pamphlets to houses surrounding the chosen sites for the caravan
and all local business concerns were notified of the campaign and asked to draw it to the
attention of their female staff. The campaign was mentioned several times in the local
press and this proved to be the best source of publicity. Posters and leaflets were valuable
and about 10% of the women said that they had come because they had seen the caravan.
The campaign was featured on television but this proved to provide little publicity.
The following table shows attendances at the normal clinic sessions and at the
mobile clinic:—

The following table shows attendances at the normal clinic sessions and at the mobile clinic:—

Well Woman ClinicsWNCCC Caravan
Number of women1,7801,128
Number of attendances1,8271,128
Number of positive results12

As a result of the interest in cervical cytology occasioned by the caravan campaign
consideration had to be given to increasing the normal clinic sessions.
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