View report page

creamed rice. Correction to the labels was secured.
The manufacturer of a lemon juice was challenged that a claim
on the label for slimming properties for the juice was not justified,
and he amended his labels to delete the claim.
A sample of cream was procured which was labelled "thick crean".
The fat content of this cream was less than the standard prescribed
for thick cream and the product was re-labelled "sterilised cream".
A manufacturer of a canned meat product claimed on the label
that it was "full of lean red meat". In fact, the meat content was
no more than is normal for this class of product, and the manufacturer
was therefore challenged as to the accuracy of the claim. It was
withdrawn.
It was claimed for a sample of chopped pork that it pontained
"more meat". In fact the percentage of meat was no greater than that
of comparable products and the manufacturer was required to delete
the claim.
The manufacturers of several breakfast cereals were challenged on
the ground that the labels claimed the foods to be "vitamin enriched".
The vitamins present did not provide one half of the daily requirement
which, it is considered, is the minimum to support claim to enrichment.
The labels were amended to "vitamin fortified" which, because vitamins
were added, was true.
A sample of ice lollies for which it was claimed that glucose
was present, was found on analysis not to be correct. The lollies
originally it was found had been made with added glucose, but glucose
had been dropped from the recipe. The label was not amended to conform
to the new recipe, and was therefore incorrect. Reference to glucose
was deleted from the new labels.
A sample of butter mintoes was labelled "made with butter". This
was not true; other fats were present as well; the label was
amended after representations to the manufacturer to "contains butter".
A sample of sodium fluoride tablets was found on analysis to be
deficient of the stated amount of the chemical. Because, in spite of
the deficiency in the chemical, it was considered that the
efficacy of the tablets was not impaired, the manufacturer was not
prosecuted but was sent a letter of caution.
Two samples of instant coffee were found to contain sulphur
dioxide, a preservative not at the time permitted in instant coffee.
The manufacturers and importers concerned were sent letters of
caution. Similar action was taken in respect of a sample of dried
apricots which were found to contain sulphur dioxide. The quantity
of preservative would have been satisfactory if its presence had
been declared, and the manufacturers were required to amend the label.
A firm of confectionery importers was cautioned for selling sweets
containing colouring matter not permitted. The firm had withdrawn
from retailers sweets imported earlier, and had thought the stock
from which the sample was procured was satisfactory. Only permitted
colours are now used.
During the year a manufacturer put on to the market with a large
scale newspaper advertising campaign a new product which consisted of
99% pure sugar with 1% of saccharin. It was claimed for this product
that it was "Slimmers Sugar". The manufacturer was challenged on the
ground that the product (because it contained saccharin) was not sugar.
Exception was taken to advertising matter for the same reasons.
10