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and work under this heading is combined with inspections made under the
terms of the Merchandise Marks Act and the Labelling of Food Order
A large confectionery manufacturer advertised one of its products in
a manner suggesting considerably increased weight. The actual increase
was small, and the advertisement was immediately withdrawn upon the issue
of an official caution.
Examples where corrective action was sought are set out as follows
The percentage fat content marking on Continental Cheeses when set
out as a percentage "I.D.M.", changed to a comprehensible statement of
"Fat on the dry matter".
A Continental biscuit marked as "Cheese Filled", which contained a
filling only 20 per cent cheese
such descriptions of Continental soft cheeses as " Super-Creme",
"Triple-Creme" and "Cream" etc. amended to indicate the true nature of
the product, i.e. whole-milk cheese, cheese spread etc.
Rice puddings marked as "Creamed Rice", fruit "syrups" labelled
as fruit "juices", a "Seedless Fig Bar" which was found to contain
crushed seeds, and cheese spreads described as "processed cheese".
Slimming claims in respect of lemon juice drinks were challenged,
and the claim that a particular breakfast cereal had twice as much honey
as any other cereal was also challenged
Some extravagant claims in respect of medical remedies were challenged
and the advertisements withdrawn.
Special Designated Milk
During the year under review six samples of designated milk were taken
in your area, all of which were certified as being satisfactory.
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