London's Pulse: Medical Officer of Health reports 1848-1972

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Walthamstow 1958

[Report of the Medical Officer of Health for Walthamstow]

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103
National "Guard that Fire" Campaign.
This was held in November 1958 and after much preliminary
preparation a "working party" was set up and met in October under
the Chairmanship of Dr. G. Poole and included the local Station
Fire Officer, representatives of the Education, Housing and Library
Services, the Superintendent Health Visitor, the Chief Public
Health Inspector and the Chief Administrative Assistant of the Area
Health Services. In addition, Dr. Poole addressed a meeting of
Head Teachers and obtained their promise of co-operation.
The following is a summary of the action taken:—
1. Posters and Leaflets.
The following numbers were exhibited or distributed:—
(a) "Don't fool with fireworks"—60 posters at schools.
(b) "Danger in the home"—approximately 1,000 leaflets.
(c) "Burns and scalds"—approximately 1,000 leaflets via the
Library Service to old people.
(d) "Guard that Fire"—25,000 leaflets distributed via schools,
Council and Warner Estate tenants.
Posters referring to the dangers of fire were displayed at
all schools and on all the Borough Council's advertisement
hoardings, vehicles, etc.
One thousand correspondence "stickers" bearing the
"Guard that Fire" symbol were issued.
2. Film Shows.
The Management of four local cinemas agreed to show
short films or slides in support of the campaign.
Arrangements were made for talks on the dangers of fire
to be given at Old People's Clubs with the co-operation of the
officers of the Essex County Fire Service, and at the Lloyd
Park meeting a sound film was shown.
3. Exhibition and Displays.
Displays were exhibited at six welfare centres and in the
Town Hall foyer, the Town Hall School Clinic, the Central
Library, and the Housing Department.
A portable display was used to demonstrate talks given at
eight old people's clubs and displays were also erected in the
showrooms of the London Electricity Board and the North
Thames Gas Board.
Special displays on the forecourt of their shops were
arranged by fifteen local tradesmen and a further twenty
arranged window displays.