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(k) Posters.—Posters provide a striking and effective method of appeal to
the public, but the message they convey must be clear and easily appreciated. In
no circumstances should they be used to convey a lengthy message. The excellent
series provided by the Central Council for Health Education were displayed during
the year, usually on two boards, but on four during June and July. Those shown
during the year were as follows:—
January "Use your School Dental Service."
February "Support the National Health Campaign."
March "Get Fit—Keep Fit."
April "Drink Safe Milk."
May "Britain's Way to Health and Fitness."
June "Balance your Meal."
"Holiday Fitness all the Year."
July National Milk Publicity Council.
Youth Hostels Association.
August "Obey the Laws of Health."
September National Fitness Council.
October Dental Board of the United Kingdom.
November National Safety First Association.
December National Association for the Prevention of
Tuberculosis.
Other posters, crown and double crown, were in regular use in the Health
Centres, Dispensaries, Public Libraries and on the hoardings.
(l) Bookmarks.—Use was made of these in order to make better known
throughout the Borough the need for the early diagnosis of tuberculosis. They
were distributed through the Public Libraries. They indicate briefly the symptoms
and signs which indicate the advisability of obtaining medical advice and they
give the names and addresses of, and the times of attendance at, the tuberculosis
dispensaries.
(m) London County Council Midwifery Scheme.—The London County
Council having expressed the hope that facilities would be given by the Borough
Councils for the display of posters and leaflets drawing attention to, and giving
information with regard to the domiciliary midwifery service, this Council decided
to give help in every way possible. As a result leaflets and posters, prepared by
the County Medical Officer, have been distributed and displayed at the Town Hall
in the Maternity and Child Welfare Centres and in the Public Libraries.