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In addition to the monthly display of these large poster sets, many smaller
posters and washable show-cards are regularly displayed in the welfare centres
and dispensaries.
(i) Better Health.—This is the official journal of the Central Council for
Health Education. It contains popular articles on personal and public health,
and is in great demand. The Council purchased 2,000 copies each month and
distributed them in various ways throughout the Borough.
(j) National Public Health Campaign.—Early in 1937 the Minister of
Health and the President of the Board of Education invited the Central Council
for Health Education to co-operate with their departments in a national campaign
to increase the use of the health services provided by local authorities. The Ministers
felt that whilst the excellence of the work achieved was well known, sound and
sustained publicity would increase the use to which these services were put and make
a marked improvement in the results obtained. A campaign was arranged, therefore,
divided into sections, each section to deal with a health service or group of services.
The first, which commenced with a broadcast address by the Prime Minister on the
30th September, was devoted to general public interest in the Health Services, and
to introduce the slogan "Use Your Health Services." The second part, to cover
November and December, dealt particularly with the Maternity and Child Welfare
Services. The third part, to cover the month of January, 1938, is to be devoted
to the School Health Services. The fourth part, arranged for February, is to cover
services for adults and adolescents.
A series of large posters measuring 80 inches by 120 inches for display on
hoardings; double crown posters for display in windows and on notice boards;
classroom posters; display show-cards for counters, etc.; traffic notices; bookmarks,
and three-leaf folders were prepared, all bearing similar imformation and the same
slogan for each section of the Campaign. In Woolwich arrangements were made
for display on hoardings of the large posters; the double crown posters and the
classroom posters were distributed widely to the churches, clubs, guilds, employers
and to the various departments of the Council. The show-cards were distributed
to small shopkeepers; the bookmarks were distributed through the Libraries, and
30,000 of the three-leaf folders, with local information overprinted, were distributed
house-to-house throughout the Borough.
(k) Information in Post Offices.—In August the Minister of Health issued a
circular in which he stated that the Postmaster General had expressed his readiness
to co-operate with local authorities in advertising at the post offices the health
services available in each locality. The Minister had arranged for a notice to be
exhibited at all post offices, stating that particulars of the health services in the
district, including the addresses of child welfare centres, can be obtained at the
counters. Accordingly a supply of Health Service Booklets was sent to each post
office in the Borough, and arrangements made to replace these as they were distributed.