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56
" Sunshine and Light " " Your Mouth."
(Dr. C. I. Wright) " Hearts and Hands."
" Sunlight is Life."
" The Care of the Mouth " " The Climber."
(Dr. C. I. Wright) " The Care of the Teeth."
" Giro, the Germ."
" Simple Health Principles " " Don't Wait until it
(Dr. C. I. Wright) Hurts."
" Inside Out."
" Grade ' A ' (T.T.) Milk."
" A Dangerous Handicap."
" Common Pests in the Home " " Where there's Life there's
(Dr. C. I. Wright). 'ope."
" The Tale of the Flea, the
Bug and the Louse."
" A Brush with the
Enemy."
(d) Slogan Work. How to make effective use of slogans
for health propaganda is not an easy matter. The words
used have to be carefully chosen, must be apt, and must
convey a message. They must not be in too general terms.
Their effectiveness is limited to a few weeks if fixed, but if
on a moving object this period is extended. In our slogan
work we have made use of daylight signs of the prismatic
glass type. On each of the Department's three motor vans,
one of these signs is fixed, and additional stencils have been
provided. The signs measure 48 ins. by 9 ins., and, without
the stencil, cost just over £3 10s. 0d. each. Each stencil
costs about 15s. 0d., depending upon the number of letters.
The stencils used during the year were as follows :—
Woolwich Health Exhibition (Date).
Fresh Air and Sunshine Bring Health.
Burn your Refuse and Save your Rates.
Buy Clean Food at Clean Shops.
The Doctor Says—Avoid Stuffy Rooms.