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23
Labelling and Advertising Infringements. A considerable
amount of work was done in the year which, while it did not arise
from samples and inspections in the Borough of Enfield, nevertheless
has the effect of protecting the residents of each county district.
The matters mentioned below were of nationally retailed articles of
food, which are widely distributed throughout the County. Several
manufacturers and importers were reminded of the obligation to
put on the labels of foods the name and address of the packer or
labeller. Similar action was taken in respect of pickles, canned
peas and mixed vegetables which did not beai a statement of ingredients.
One manufacturer of ice cream was found to be putting
all the statutory declarations on the base of the carton. He was
reminded that these declaiations are required to be both conspicuous
and prominent.
Two advertisements for honey did not disclose that the honeys
offered were of foreign origin. The Merchandise Marks Act requires
this, and letters were sent to the advertisers reminding them
of their obligations to declare the origin in advertisements. Some
pre-packed lamb chops found to be generally on sale were of imported
origin. The declaration in such a case is required to be in
half inch letters ; the lettering used was so small as to be quite
inconspicuous, and the packers were required to comply with the
prescribed conditions.
Matters dealt with under the Food and Drugs Act by correspondence
included a sample of cream cheese containing less milk
fat than was considered sufficient to justify the title. Five examples
of cake-mixes, which were not complete mixes in that other additions
such as egg or milk were necessary before the mix could be used, were
found. The manufacturers were required prominently to show
what additions were necessary.
The manufacturers of four brands of milk pudding which were
described on the label as " creamed rice " were challenged on the
ground that the product was in fact a rice milk pudding and not
creamed rice. Correction to the labels was secured.
The manufacturer of a lemon juice was challenged that a
claim on the label for slimming properties for the juice was not
justified, and he amended his labels to delete the claim.
A sample of cream was procured which was labelled " thick
cream." The fat content of this cream was less than the standard
prescribed for thick cream and the product was re-labelled " sterilised
cream."
A manufacturer of a canned meat product claimed on the label
that it was " full of lean red meat." In fact, the meat content was
no more than is normal for this class of product, and the manufacturer
was therefore challenged as to the accuracy of the claim.
It was withdrawn.