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The subject matter and time table of the Campaign was
arranged as follows:—
1. The Campaign in October, 1937.
This was of a preliminary character, its objective being to
create public interest in the campaign itself by utilising various
methods of national and local publicity.
2. The Campaign in November and December, 1937.
The objects of the efforts during this period were to encourage
a greater use of the Maternity and Child Welfare Services by
emphasising their individual and national importance and the
splendid results of the work which local authorities have already
done in this connection.
3. The Campaign in January, 1938.
In January co-operation between the home and the school
was the subject to which attention was directed. The chief object
was to gain increased public support for the School Health Services,
including the Milk in Schools Scheme, and to urge parents to
support the School Dental and Ophthalmic Services, and other
preventative and curative services for school children.
4. The Campaign in February and March, 1938.
During these months the needs of adolescents and adults were
corsidered. Social hygiene and the Tuberculosis Service, particularly
on the preventive side, were included among the subjects
dealt with, and the activities coming generally under the direction
of the Health and Education Committees bearing on the health
and well-being of the adolescent and adult group.
In connection with this campaign arrangements were made
for distributing the literature and displaying the appropriate
pos ters during its various phases.
In December arrangements were made for an afternoon film
display to mothers at the Library Hall at which films dealing with
Maternity and Child Welfare were shown.
In January, 1938, the Public Health Committee, in conjunction
with the Maternity and Child Welfare Committee, arranged a
series of health lectures and demonstrations to be held in the
Borough early in March. These activities included the display
of health publicity films to school children at a local cinema,
films and lectures to mothers on mothercraft and cookery, films
and lectures on physical fitness and a demonstration by the
Women's League of Health and Beauty.
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