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of cake-mixes, which were not complete mixes in that other additions,
such as egg or milk were necessary before the mix could be used,
were found. The manufacturers were required prominently to show
what additions were necessary.
The manufacturers of four brands of milk pudding which were
described on the label as "creamed rice" were challenged on the
ground that the product was in fact a rice milk pudding and not
creamed rice. Correction to the labels was secured.
The manufacturer of a lemon juice was challenged that a claim
on the label for slimming properties for the juice was not justified,
and he amended his labels to delete the claim.
A sample of cream was procured which was labelled "thick
cream". The fat content of this cream was less than the standard
prescribed for thick cream and the product was re-labelled "sterilised
cream".
A manufacturer of a canned meat product claimed on the label
that it was "full of lean red meat". In fact, the meat content was
no more than is normal for this class of product, and the manufacturer
was therefore challenged as to the accuracy of the claim. It was
withdrawn.
It was claimed for a sample of chopped pork that it contained
"more meat". In fact the percentage of meat was no greater than
that of comparable products and the manufacturer was required to
delete the claim.
The manufacturers of several breakfast cereals were challenged
on the ground that the labels claimed the foods to be "vitamin enriched".
The vitamins present did not provide one half of the daily requirement
which, it is considered, is the minimum to support claim to
enrichment. The labels were amended to "vitamin fortified" which,
because vitamins were added, was true.
A sample of ice lollies for which it was claimed that glucose
was present, was found on analysis not to be correct. The lollies
originally it was found had been made with added glucose, but glucose
had been dropped from the recipe. The label was not amended to
conform to the new recipe, and was therefore incorrect. Reference
to glucose was deleted from the new labels.
A sample of butter mintoes was labelled "made with butter".
This was not true; other fats were present as well; the label was
amended after representations to the manufacturer to "contains butter".
A sample of sodium fluoride tablets was found on analysis to
be deficient of the stated amount of the chemical. Because, in
spite of the deficiency in the chemical, it was considered that the
efficacy of the tablets was not impaired, the manufacturer was not
prosecuted but was sent a letter of caution.
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