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Labelling & Advertising Infringements
In addition to the detail given above, a considerable volume
of work was done in the period under review, which did not arise
from samples procured in the Borough of Hornsey, but which had
the effect of protecting the residents in each county district. The
matters dealt with were in respect of nationally retailed articles of
food.
Several manufacturers were required to designate the ingredients
on labels of Instant Coffee. As a result of a complaint of the
taste of a soft drink, investigations made in my Department showed
that there was phenolic contamination which arose from a chemical
reaction between chlorinated water and the phenol formaldehyde
stopper. The manufacturer has modified the ingredients of this
product to prevent the chemical reaction.
The Manufacturer of a non-alcoholic wine was challenged on
the ground that the description was a contradiction in terms, and the
label was amended to 'non-alcoholic beverage'.
The importer of a slimming food was challenged on claims
made in advertising literature as to the Vitamin concentration, and
the literature was corrected.
A manufacturer's claim of slimming properties for "reducing
perles" was challenged and the product withdrawn. The claim relied
on the presence of purgatives and bladderwrack.
The slimming claims made for a lemon juice in a television
advertisement were modified after the manufacturer had been challenged
as to the efficiency of the product as a slimming agent.
Modifications to the labels of several brands of canned chicken
were secured, where it was not apparent from the label that the
contents of the cans were not solely chicken, but chicken in jelly
or broth.
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