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A letter was also sent to all food traders in the City, seeking their
co-operation in the campaign. It was suggested that this could best
be accomplished by making the public aware of the precautions which
were undoubtedly already being taken at their premises to prevent the
contamination of food by flies.
Posters and leaflets were offered to the food traders, for display at
their premises, and a large response was received, not only from national
organisations, but also from small, local traders, requesting considerable
numbers. As a result, the initial stock of posters and leaflets was quickly
exhausted, and further supplies had to be obtained.
A suggestion was made to the proprietors of all household goods
and ironmongers shops in Westminster that the public demand for
fly-killing insecticides, aerosols, and other goods used for protecting
food against flies, was likely to increase as a result of the Council's
campaign, and that consideration should be given to the arranging
of special window displays, incorporating the Council's publicity material.
Several dealers co-operated in the manner suggested, and a special
display was also arranged at the Dry Rot and Woodworm Centre in
Dover Street, W.l.
With the kind co-operation of other Committees, posters were
displayed wherever possible at the Council's establishments—public
conveniences, baths, housing estates, offices, and at the Citizens' Advice
Bureaux.
So far as direct advertising was concerned, small advertisements
drawing attention to the campaign were inserted in six consecutive
weekly issues of the West London Press, and the Westminster and Pimlico
News. An endeavour was also made to obtain a poster site at one
of the London Transport Executive's Underground Stations in
Westminster, but unfortunately the rental required for a site was
prohibitive.
Altogether, 200 double-crown posters (size 20 in. by 30 in.), 2,500
leaflets, and 20,000 bookmarks, were distributed in connection with the
campaign.
In addition, the City Council co-operated with the London County
Council in regard to health education and during November, 1960,
distributed publicity material relating to Home Safety throughout
Westminster.
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