London's Pulse: Medical Officer of Health reports 1848-1972

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Hammersmith 1969

[Report of the Medical Officer of Health for Hammersmith Borough]

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HEALTH EDUCATION SERVICE
The Council's "Design For Living" permanent Health Education Exhibition
at 2-6 Fulham Broadway, S.W.6. remains a focal point for all concerned with
preventive medicine, The Exhibition remains unique in that it tells the
story of life from birth to the declining years and in so doing utilises
the latest audio-visual techniques. A special feature in the year has been
the introduction of extensive Programmed Learning by Bingley Tutor,Stillatron,
Dictaphone; and with production of original material on such subjects as
Alcoholism, Sexual Infections,Cytology,Home and Water Safety, These programmes
are also being repeated for Overhead Projection use by schools,
student teacher colleges„ and local associations, With installation of
stroboscopic lighting in the Exhibition Film Theatre it is now possible to
illustrate lecture-demonstrations, films, or slides with "Light and Sound"
effects that have considerable "Impact" on audiences.
Five major campaigns have been provided, the first being that concerned
with Alcoholism. A comprehensive mobile display unit attracted considerable
attention as a new "Learning" method and this has been backed by issue of a
special Questionnaire designed to study the current "Social Drinking Scene".
In May a week's refresher course on Health Education catered for 40
"Mature Students" in which the Borough's Chief Officer outlined the work
of the Health and Community Services. Run in conjunction with the London
Guild of Health Education Officers Ltd., the course was opened by Dr. W.T.
Jones, Director-General of the new Health Education Council Ltd.; and
visiting expert speakers included John Cresswell, the B.B.C. T.V. script
writer of "The Newcomers" and "The Doctors" series.
Mental Health month in June stressed community care, A two-month Water
Safety Campaign had the theme "Learn To Swim"; and also offered amateur
cruiser hirers and yachtsmen a comprehensive selection of publications and
illustrative leaflets ranging from handling a craft in tidal and non-tidal
waters to youth adventure club projects.
From September to Christmas the Service supported the Greater London Home
Safety Council "Year" and covered oil heater servicing, falls, burns, scalds,
gas and electrical appliances, safe tdys and "British Standards.
Health Education is always "Continuous", hence Reminder Campaigns including
Anti-Smoking, Venereal Disease, Cytology, Drugs, Food Hygiene,
Geriatric Care, Fireworks, and Child Care.
All Campaigns are linked to Clinics, Welfare Centres, Schools, Youth
Clubs and senior organisations, with posters, leaflets, display media, films,
strips, tapes and overhead projection programmes. "Popular demand" has
tripled previous requirements.
The Health Education Service now attracts a considerable number of
visitors from many disciplines who are sent by world organisations, and
ministries,for the purpose of Specific studies - from the Bahamas, Yugd-Slavia,
West Indies, Australia, U.S.A. Scandinavia.
Responsible for many "Pioneer projects" the Service remains actively
engaged in appraisal, evaluation, and research. Considerable publicity was
given to the Borough trials with 5-year-old day nursery participants of a
new plastic "Safe"pill container. Several large groups of companies now
consult the Service on "Safety factors" for goods which are new on the market
and for which British Standards or trade marks are not yet available,
D.15