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15
the reports upon the premises showed some departure from the
Code. In each of these cases, the applicant was informed of
the respects in which his premises fell short of the required
standard. The majority of such applicants were anxious to
co-operate, and many have since made such alterations or
amendments as were necessary to enable them to be accepted
into membership.
As soon as a trader is enrolled in the Guild, a letter is
sent to each of his employees informing them of the objects of
the Guild, and inviting them to become "Employee Members."
To do so they, also, must give an undertaking to comply with
the Guild's Code of Practice.
Each Employee Member is entitled to wear a badge which
is in metal gilt and blue enamel, and bears a reproduction of
the Borough Coat of Arms. A deposit of 1s. is required for
each badge, but this is returnable should the member leave
his employment and return the badge.
The Scheme is still in the experimental stage. Up to the
time of writing this report, applications for membership in
respect of 114 shops have been received. Of this number 67
have been enrolled, three have been refused membership as
the premises or type of business was considered unsuitable,
and two are in abeyance. In the remaining 42 cases, the
traders have been asked to carry out certain work to bring
their premises into line with the appropriate code of practice
before membership is granted.
150 Employee Members have been enrolled in the Guild.
For the future, much will depend upon its becoming widely
known to the general public. It is hoped that, before long,
housewives and others will look for the Emblem when shopping,
and will patronize those shops where it is displayed with the
knowledge that foodstuffs sold from the premises have been
prepared and handled in accordance with the Code of Practice
agreed upon by the Guild.
Schemes, similar in many respects to that operating in
Hammersmith, have been started in other areas including
some of the Metropolitan Boroughs. Having this in mind, the
Advisory Committee of the Guild suggested to the Council
that the Metropolitan Boroughs' Standing Joint Committee
should be approached with a request that that body consider
the various schemes in operation, and make representations to
their constituent Councils with a view to concerted action
over the whole of the Metropolitan area. The Advisory
Committee felt that a unified scheme covering the whole of
London would be likely to achieve greater success than a
number of smaller campaigns in scattered areas, moreover,
wider publicity could be obtained by combined effort, and at a
lower cost.