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per cent, of the whole including the fruit, fruit pulp or
fruit puree, as the case may be, and such total content
of fat and milk solids other than fat shall include not
less than 7½ per cent. fat and 2 per cent. milk solids
other than fat:
Provided that as respects any ice cream sold, or
offered or exposed for sale under any of the descriptions
hereinafter specified, or under any such other description
as is calculated to lead an intending purchaser to believe
that he is purchasing ice cream of any such description as
is so specified, the standard of composition shall be as
fOllows:-
(i) Dairy Ice Cream, Dairy Cream Ice or Cream Ice
shall in each case contain not less than 5 per cent.
milk fat and no other fat (save as may be introduced
by the use as an ingredient of any egg, any flavouring
substance or any emulsifying or stabilising
agent) and not less than per cent. milk solids
other than fat, so, however, that where any Dairy
Ice Cream, Dairy Cream Ice or Cream Ice contains any
fruit, fruit pulp or fruit puree it shall either
conform to the standard of composition for that ice
cream, or alternatively, the total content of milk
fat and milk solids other than fat shall be not less
than 12½ per cent. of the whole including the fruit,
fruit pulp or fruit puree, as the case may be, and
such total content of milk fat and milk solids other
than fat shall include not less than 7½ per cent.
milk fat and no other fat (save as may be introduced
by the use as an ingredient of any egg, any flavouring
substance or any emulsifying or stabilising agent)
and not less than 2 per cent. milk solids other than
fat.
(ii) Milk Ice, or Milk Ice containing any fruit,
fruit pulp or fruit puree, shall contain not less
than 2½ per cent. milk fat and no other fat (save
as may be introduced by the use as an ingredient
of any egg, any flavouring substance or any
emulsifying or stabilising agent) and not less
than 7 per cent. milk solids other than fat.
(iii) "Parev" (kosher) ice shall contain not less
than 10 per cent. fat and no milk fat or other
derivative of milk.
(b) No ice cream of any description shall contain any
artificial sweetener.
The previous requirement that ice cream shall contain not
less them 10 per cent. of sugar has been revoked.
The Labelling Regulations prohibit the labelling, marking
or advertising of ice cream in a manner suggestive of butter, cream,
milk, or anything connected with the dairy interest unless the ice
cream contains no fat other than milk fat (except such as may be
introduced by the use as an ingredient of any egg, flavouring
substance, or emulsifying or stabilising agent), but permit the
presence of skimmed milk solids to be declared. These regulations
also provide that, after 30th November, 1959, it will be an offence
to sell under the description "ice cream", any pre-packed ice cream
which contains fat other than milk fat unless it bears on the
wrapper or container a declaration "Contains non-milk fat", or, if
appropriate, "Contains vegetable fat", in type of a prescribed
minimum size.