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read the " Town Talk " column, he will read all about the forthcoming
Health Week. In this way the necessary atmosphere is created and
public interest aroused. Keep the public on the tip toe of expectation
with some fresh morsel of information every other week until the
advertisement columns finally burst into a blaze, with the programme,
in the two issues of the paper actually preceding Health Week. The
Town Clerk should write to the editors asking them to print a pointed
leader, providing him with the necessary ammunition for the job.
Obtain sanction for the posting of large bills or placards on the
Corporation dustcarts and other vehicles. Make free use of the hoardings.
Print small handbills and see that these are circulated at the Infant
Welfare, Tuberculosis, and School Clinics.
At each Infant Welfare Centre, advertise to the mothers that there
will be five prizes (per Centre) for the best new hand-sewn garments,
new knitted and crocheted garments and converted garments. Give
two prizes per Centre for fathers for the best home made toys, kicking
pens, cradles, etc.
To obtain all these prizes, either the lady Councillors or the
voluntary workers will be glad to collect money, etc. Never give
prizes for a Baby Show; it is folly and causes heartburnings ; but
on the last night, prize evening, give special certificates, signed by the
Mayor, to those mothers who during the past year, have pulled a baby
through a serious illness.
Seek the co-operation of shopkeepers to place large bills in their
windows. Such bills will announce that the Mayor, Aldermen and
Councillors, accompanied by the local Member of Parliament, Clergy,
Doctors, etc., will open the Exhibition on the first day.
In starting a Health Week, the organiser, if keen, will find pleasure
in preparing the ground for the Outside Propaganda.
Politicians who speak from trains to crowds at railway stations,
during elections, enjoy no greater exhilaration than the enthusiast who
passes from meeting to meeting to preach the gospel of health and
answer the hecklers at the end.
Begin with the Churches where there will be no cross-examination.
Send a letter to the Clergymen of all denominations;—
" Dear Sir,
The Borough Council will be grateful if you would kindly
mention our forthcoming Health Week in your place of worship