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Sixty-one percent. (367) considered commercial
advertising more effective than health propaganda (78 did
not answer this question). In the older age-groups, the
majority took the opposite view. Although no direct
question was asked about television advertising, it may
well be that this had an influence on the answers.
Question 5. Should more money be spent on advertising
health; if so, have you any suggestions on
how to spend it?
In all age and occupational groups in both sexes the
general opinion was that more money should be spent on
health education; 74% (450) were in favour of it, and
only 13% (78) further 13% (76) made no comment.
Of the 450 people who thought that there should be
more expenditure on health publicity, 113 (25%) considered
it should be spent on television programmes - a view
shared by all the occupational, age and sex groups. This
is consistent with the opinions expressed in Table I that
television is the most favourable medium for this purpose.
fecial mention was made of documentary films and government
advertising on commercial television.
Conspicuous among the replies was the suggestion
(notably from respondents of both sexes in the 26-35 age
group), that there should be more health instruction in
schools by means of talks and films. This was suggested
also as a desirable activity at scout and youth organisations.
Films on health subjects were recommended by
6½% (39) of the respondents, and other recommended
vehicles for health education were newspapers and magazines,
mobile health exhibitions, and radio programmes. There
was rather more reference to posters and pamphlets than
was to have been expected in the light of the answers to
the first question.
The suggestions made embraced most of the aspects of
health promotion, such as cancer prevention, smoking
dangers, hygiene certificates for food shops, and the
free distribution of health magazines.
Remarks.
The entries under 'Remarks' covered a very wide
range and were frequently not relevant to health education.
They often reflected the particular grievances of the