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This part of the programme usually occupies about 10 minutes.
The film follows, and, during the exhibition of the
film, pamphlets are distributed to the audience. We
have adopted this proceedure because experience has taught
us that it is much more satisfactory than attempting to explain a
rapidly moving film which already carries its own printed explanation.
The time taken to show the film varies from ten minutes to
half an hour, according to its length. No single demonstration
has exceeded an hour, and interest has always been well maintained,
even when there has been a large proportion of children
present in the crowd. Although the projector will give a picture
which shows in daylight, for obvious reasons most of this work
has been done at night. In the first place, the picture is much
brighter and more arresting at night and, further, it is not to be
expected that people would have time to stand and listen to a
lecture in the daytime. As a general rule, we have given two
demonstrations on the same evening in different parts of the
Borough. The earlier demonstration—beginning at about 9.0
p.m.—often attracts a large proportion of children. The audience
at the second " house " is composed almost entirely of adults.
If the number of open-air lectures be considered small, it must
be remembered that the extent of the work is limited by the
nature of the weather.
Considering the work as a whole, it must be acknowledged
that only a comparatively small part of the subject has been
dealt with. A beginning has been made in the right direction and
we look forward to a steady development in the future.
It is not easy to demonstrate the value of the work in any
concrete form. There is, however, one example which may be
cited in its favour. At Christmas, 1924, there were only three
milk vendors in the Borough supplying Grade "A" (Tuberculin
Tested) Milk to four families; there are now 37 milkmen retailing
this grade of milk to 1,200 families. Propaganda has, without
doubt, played a part in securing this result, and it would be interesting
to know if any other Borough can show a similar
achievement."