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Co-ordination.
If a publicity campaign is to be any use at all there must be
careful co-ordination, so that Town Hall lectures, open-air demonstrations,
newspaper advertisements and pamphlets all deal with the
same subject at the same time ; as, for instance, they would all deal,
or have some bearing on, say, Cancer, for one week. In this way the
subject would be brought prominently to the notice of the public,
by one or other of the means specified above giving information
on that subject.
There is a very wide range of subjects which could be covered
by this programme as the following list shows:-
(a) Preventable Diseases, Infectious Diseases, Tuberculosis,
Rickets, Rheumatism, Heart Disease, Venereal Disease,
Diabetes (Insulin), the common cold, etc.
(b) Housing —Light, ventilation, effects of damp, drains, house
inspection, etc.
(c) Personal Hygiene—Care of teeth, clothing, sleep, exercise,
etc.
(d) Food —Diet, vitamins, artificial foods, canned foods, milk,
food inspection and contamination, food poisonings,
flies and food.
(e) Industrial Diseases —Precautions taken in Factories and the
reasons for them, e.g., Anthrax.
It is quite clear that if the work were undertaken with vigour
and understanding, the sympathy of the Public would be enlisted,
and the work of the Public Health Department would be facilitated
and rendered more efficient, with very considerable benefit to the
health of the Borough.
From experience obtained so far as to the working of this scheme,
it is obvious that the work,if it is to be efficient, will be slow. Innumerable
difficulties have to be overcome. The number of suitable films
to be obtained on any of the subjects mentioned is very small;
we have seen a considerable number of films for sale or hire dealing
with some of these subjects, and in some cases the cost has been