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the information which is meant to be conveyed by the pamphlet.
These could be used for distribution at the open air demonstrations
and Town Hall lectures, and also by the Sanitary Inspectors, Health
Visitors and Tuberculosis Nurses.
Pamphlets on two subjects have already been printed and distributed
at open-air demonstrations, one dealing with Care of the
Teeth and one with Flies.
(2) Advertisements.
Under this heading should be included :
(a) Posters for displaying on Council's sites and on Council's
buildings and vehicles. These also should be illustrated,
if possible, and the matter simple and straightforward.
Sandwich men might on occasion be employed.
(b) Advertisements in weekly newspapers advertising public
lectures, open-air demonstrations, hours of attendance
at the various clinics under the control of the Borough
Council and the Office of Information. In the newspapers,
also, there could run concurrently with the advertisements
a short article on Public Health subjects written
by the Medical Officer of Health, and dealing with the
same subject as the Public lecture or open-air demonstration
given in the Borough during the current week.
(c) Advertisements in the weekly papers with similar matter
to the pamphlets or posters might be worth considering.
(3) Electric Signs.
Electric Signs might be installed at one or two sites belonging
to the Council. One electric sign has already been erected showing
twelve pictures illuminated at night and working from 7 a.m. until
11 p.m. The site chosen was the Grange Road Convenience, and the
first series of pictures deals with Teeth and illustrates the evil effects
following the neglect of the teeth. The illustrations are simple and
explain themselves, and to each picture is attached four lines of
doggerel verse. The sign has been most favourably commented on
in the Press, and has attracted considerable notice in the Borough
and other parts of the United Kingdom. Other series have been