Exploring the consumer perspective on antimicrobial resistance.

Date:
2015
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Exploring the consumer perspective on antimicrobial resistance. Attribution 4.0 International (CC BY 4.0). Source: Wellcome Collection.

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London : Wellcome Trust, 2015.

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1 online resource.

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"Good Business has conducted some in depth qualitative research into people's relationship with antibiotics. The aim was to get a deep understanding of how people think and feel about antibiotics, their current understanding of the resistance issue and the language they use around this area - how they talk about it and what words they use. This will become the foundation for future engagement efforts, ensuring that they are built from a genuine understanding of where consumers currently are on this issue and how it plays out in their lives" -- Background.

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