Vim you see in sizes three, every size saves L.s.d / Lever Brothers Limited.

  • Lever Brothers Ltd.
Date:
[between 1920 and 1929?]
  • Ephemera
  • Online

Available online

view Vim you see in sizes three, every size saves L.s.d / Lever Brothers Limited.

Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)

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Credit

Vim you see in sizes three, every size saves L.s.d / Lever Brothers Limited. Attribution-NonCommercial 4.0 International (CC BY-NC 4.0). Source: Wellcome Collection.

About this work

Description

This is a promotional leaflet for Vim scouring powder issued by Lever Brothers Limited as a magazine insert (printed independently and then bound in by the publishers), possibly in the 1920s. The front has a colour cartoon illustration of the little man (leprachaun?) commonly used as a Vim trademark at the time. He has a large bow round his neck and a stove pipe hat made from a Vim canister and is standing in front of a telescope made from the 3 sizes of Vim canisters placed end to end and pointed at a full moon in a starry dark blue sky. The detergent is called "a household treasure" and was a popular cleaning product for polishing metalware, crockery, tiles and woodwork. This is number 23 in a series of advertisements, the others being presumably inserted in previous issues of the magazine (clearly a popular one aimed at the general public) where this one came from.

Publication/Creation

Port Sunlight : Lever Brothers, [between 1920 and 1929?]

Physical description

1 sheet : color illustrations ; 12 x 15 cm

Type/Technique

Languages

Where to find it

  • LocationStatusAccess
    Closed stores
    EPH174
  • Location Access
    Closed stores
    EPH174:11

    Note

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