Attribution 4.0 International (CC BY 4.0)
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Credit
Shredded Wheat : from field & factory to you / The Shredded Wheat Company Ltd. Attribution 4.0 International (CC BY 4.0). Source: Wellcome Collection.
Promotional blotter (print on one side, blotting paper on the other) probably from the early 1930s advertising Shredded Wheat breakfast cereal. It is printed in black, yellow and orange. To the left is a stack of wheatsheafs, a row of haystacks leading up to "the home of Shredded Wheat, Welwyn Garden City, England", a factory in the centre and a fleet of delivery vans pouring out of it to the right, with a bowl of the product and a jug of milk in the corner. Sunburst rays are radiating out from behind the factory across an orange sky. Shredded Wheat, still a favourite on the breakfast table, was first manufactured in Welwyn Garden City in 1926. The firm became part of Nabisco in 1928, Rank Hovis McDougall in 1988 and Cereal Partners in 1990. Manufacture was transferred to Staverton in 2008, when the Welwyn Garden City site is shut down.
| Location | Status | Access | |
|---|---|---|---|
Closed stores EPH/57/21 |